Real Brief

The FIVE Model: How a Party Hotel Empire Built a $3 Billion Real Estate Machine

From 140 days in a Dubai jail cell to Pacha Ibiza. The playbook behind the Gulf's most unconventional hospitality company.

Nov 28 • 

Zakee - Real Brief

Are we in a Proptech AI bubble - or just 1997 again?

10 lessons from the dot-com era (and Amazon's internet bubble playbook) that every real estate founder, investor, and exec should apply before this…

Nov 21 • 

Zakee - Real Brief

Nakheel Built Islands, Then Realised Building Was the Wrong Business

Why the developer behind Dubai's most iconic projects pivoted to property management -and what it reveals about the future of build-to-rent.

Nov 12 • 

Zakee - Real Brief

1

October 2025

Dubai's Developers Are Leaving Billions on the Table

Western markets cracked the code on institutional rental housing a decade ago. Dubai has superior demographics but refuses to see what's sitting in…

Oct 16 • 

Zakee - Real Brief

2

1

You Don't Need to Own the Whole Building

A deep dive into Prypco, General Catalyst's first proptech bet in the region

Oct 3 • 

Zakee - Real Brief

September 2025

Two Suspended Students Just Exposed Everything Wrong with PropTech

The Cluely Playbook: How to Build PropTech That Users Love

Sep 18 • 

Zakee - Real Brief

1

The Aldar Playbook

Inside Abu Dhabi's $20B Real Estate Empire

Sep 10 • 

Zakee - Real Brief

1

August 2025

OpenAI's Next Target: The £50B Property Advisory Market

They disrupted content. They're now disrupting consulting. Is the largest asset class in the world next?

Aug 27 • 

Zakee - Real Brief

2

1

The AI Signal: Last Week in GCC Real Estate

An AI agent generated brief on deals, shifts, and capital for Gulf real estate professionals.

Aug 25 • 

Zakee - Real Brief

1

The Emaar Model

Lessons from Dubai's $35 Billion Developer

Aug 22 • 

Zakee - Real Brief

2

1

Singapore's Coliving Consolidation Play

9,000 rooms with the top 3 operators controlling 50% market share

Aug 19 • 

Zakee - Real Brief

1

The Boring Truth About Real Estate Success

From 20 Top Developers

Aug 12 • 

Zakee - Real Brief