Real Brief

Real Brief

The Way Real Estate Firms Find Comparables Is About to Change

AI agents won’t replace analysts, valuers, or brokers. But they will take over much of the groundwork behind market research and valuation evidence.

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Zakee
Jun 10, 2026
∙ Paid

It’s 9:40am on a Tuesday and a client wants a number by lunch.

They’re looking at a 2-bed apartment and they want to know if the asking price is fair before they put down a deposit. Simple question. So your analyst opens the transaction records, sets the date filter, clears the captcha, and pulls recent sales in the building’s area. Then a separate searc…

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