Why People Pay 60% More for a Logo Than Location

Dubai buyers just paid AED 17,000 per square foot for a Bulgari apartment - 69% more than non-branded units next door.

The branded residence phenomenon represents the most significant shift in luxury residential pricing dynamics we've witnessed in the past decade.

What started as a marketing experiment has evolved into a AED 60 billion market that's fundamentally reshaping how we value prime real estate.

The recent AED 282 million transaction for the final two Bulgari Li…