Why People Pay 60% More for a Logo Than Location
Dubai buyers just paid AED 17,000 per square foot for a Bulgari apartment - 69% more than non-branded units next door.
The branded residence phenomenon represents the most significant shift in luxury residential pricing dynamics we've witnessed in the past decade.
What started as a marketing experiment has evolved into a AED 60 billion market that's fundamentally reshaping how we value prime real estate.
The recent AED 282 million transaction for the final two Bulgari Li…
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